Calls
AI receptionist
Answers 24/7, books jobs into your schedule, spots emergencies and passes them to a person. Handles many calls at once in peak season.
We measure missed calls and after-hours jobs
Home · Industries · Home services
Flight plan · Home services
You're on the roof.
Your phone isn't.
An AI receptionist that answers every call, books the job and alerts your on-call tech. Plus follow-ups and reviews that run while you work.
HVACPlumbingElectricalRoofingPest controlLandscapingCleaningGarage doorsRestorationPools
Gravity
The phone is your
busiest salesperson.
And for most home service businesses, it's the one that misses the most.
52%
Calls that reach a person
Across home services, only about half of inbound calls are answered by someone.
Invoca, Home Services Benchmarks, 202651%
Stop at the first provider
Half of homeowners stop after contacting one company. Answer first, win first.
Invoca survey of US and UK consumers, 202655%
Never ask to book
More than half of businesses don't ask the caller to book the job on the call.
Invoca, Home Services Benchmarks, 2026Live example
9:41 pm.
A pipe just burst.
Here's what happens when your AI receptionist picks up. Press play to watch it unfold.
AssistantRivera Plumbing, this is the virtual assistant. How can I help?
CallerA pipe burst under my kitchen sink. There's water everywhere.
AssistantI'm sorry. First, can you turn off the main water valve? It's usually near the water heater.
CallerOkay, it's off.
AssistantThank you. I'm alerting our on-call technician now. What's the address?
Caller14 Oak Street.
AssistantMike can be there by 10:30 tonight. I'll text you his details now.
- Answered on the first ringNo voicemail, no hold music.
- Flagged as urgentActive water leak. Safety step given first.
- On-call tech alertedText to Mike with address, problem and caller's number.
- Job created in your scheduling toolSame place your team already works.
- Customer gets a confirmation textTech's name and arrival window.
- You get a morning summaryEvery call, booking and message from the night.
Same call, two endings
Voicemail vs. booked.
Without Northwise
- Phone rings out. Caller hears voicemail.
- Caller hangs up and calls the next plumber.
- Competitor answers and books the job.
- You see a missed call from an unknown number.
With Northwise
- Answered on the first ring, problem understood.
- On-call tech alerted, job in your schedule.
- Mike fixes the leak. Invoice goes out.
- You wake up to a booked, paid job.
Flight systems for home services
Five systems.
Built for the field.
Leads
Instant lead reply
Web forms and text inquiries get a personal reply in under a minute, with the right questions and a time slot.
We measure response time and bookings
Quotes
Quote follow-up
Friendly reminders on day 2, 5 and 10 for every open estimate.
We measure quotes won
Reputation
Review requests
A text after every finished job, and a reply drafted for each review.
We measure rating and review count
Repeat work
Seasonal reminders
Past customers get a timely nudge before the busy season.
We measure repeat bookings
Drag calculator
What do missed
calls cost your trade?
Pick your trade to load example values, then change them to yours.
Revenue leaking every month
$11,610
That's $139,320 a year. Trade values are examples, not industry averages.
Docking
Works with your tools.
Jobs land where your team already works. If we can't connect it, we tell you on the first call.
JobberServiceTitanHousecall ProQuickBooksGoogle Business ProfileGoogle Calendar
Texts with consent
We only text customers who agreed to receive messages, as US rules (TCPA) require.
Call recording, by the rules
Recording follows your state's consent laws. Some states require everyone on the call to agree.
Safety comes first
For a gas smell or other danger, the assistant tells callers to get out and call 911 or the utility first.
Your flight path
Start with the phone.
Most home service businesses start with the receptionist, then add follow-ups and reviews.
Stage 01 · Pre-flight
Free check, then audit
call free · audit from$1,500
Credited toward your pilot if you continue.
Stage 02 · Liftoff
Receptionist pilot
from$3,000
Live in 2–4 weeks, tested on real calls, 30-day report.
Stage 04 · Mission control
Managed AI
from$1,000 / mo
Monitoring, fixes, one new improvement every month.
Phone minutes and platform costs are billed at cost. We estimate them in your proposal before you sign.
Questions from the field
Straight answers.
Will callers know they're talking to AI?
Yes. We set it to introduce itself as your virtual assistant. Being upfront builds trust, and callers mostly care that someone picked up and solved their problem.
What if a caller wants a real person?
It transfers the call to you or your on-call tech, or takes a detailed message. You set the rules: which calls go through, at what hours, to whom.
Does it work with Jobber, ServiceTitan or Housecall Pro?
We connect to the scheduling tool you already use so jobs land in the right place. If we can't connect to yours, we tell you on the first call.
What happens in a heat wave or a freeze?
It answers many calls at once, so nobody waits on hold. Urgent jobs are flagged and routine ones are scheduled for the next open slot.
What does it cost to run each month?
Phone minutes and the voice platform are billed at cost, on top of the Managed AI plan. We estimate both in writing before you sign.
Free pre-flight check
Never miss
the next call.
Two minutes to see your estimate. Thirty minutes to find your top three opportunities.